Meta to Launch Hypernova Smart Glasses at Connect 2025
We may be just weeks away from seeing Meta’s next-level smart glasses in retail stores. Reports suggest that Meta is planning to launch its new “Hypernova” camera-equipped glasses at the upcoming Meta Connect conference on September 17th. This launch is expected to introduce a heads-up camera display, visible directly in the wearer’s field of view.
A Bridge to Full AR Glasses
The Hypernova glasses are positioned as a transition device between Meta’s current smart glasses and its eventual full AR wearables. Early reports highlight several new capabilities:
- Camera-equipped heads-up display
- Revolutionary wrist-controlled UI powered by Meta’s EMG technology
- Improved ergonomics and new functionalities for everyday use
While Meta hasn’t officially revealed many details, leaked images have provided early glimpses of the hardware.
Specs: Weight and Price
Industry analyst Mark Gurman has revealed more about the product:
- Weight: Around 70 grams, which is 20 grams heavier than the current Ray-Ban Meta glasses.
- Price: Expected at $800, significantly reduced from Meta’s initial $1,000+ projections.
This positions Hypernova as a premium yet more affordable option in the growing smart glasses market.
Meta’s Market Dominance
Meta is already leading the smart glasses sector. According to new data from Counterpoint Research:
“Shipments of Ray-Ban Meta AI Glasses grew over 200% YoY, reflecting strong market demand and increased manufacturing capacity at Luxottica, Meta’s key production partner. Luxottica’s retail channels, including Ray-Ban stores, Sunglass Hut, and LensCrafters, account for a significant portion of sales.”
Key Figures:
- 73% global market share for smart glasses in H1 2025
- Ray-Ban Meta AI Glasses remain the top-selling device of their type
- Expansion with Oakley smart glasses further strengthens Meta’s portfolio
Looking Ahead: The Road to AR Glasses
The Hypernova release represents a stepping stone toward Meta’s long-term AR vision. The company is expected to launch full AR glasses by 2027, and by then, Meta could be firmly established as the industry standard.
Other competitors are also entering the space:
- Apple is developing its own AR devices
- Snapchat is exploring an earlier market entry with its AR glasses
Still, Meta’s consistent product updates, market traction, and retail partnerships suggest it may continue to dominate.
📅 Save the Date: Meta’s 2025 Connect Conference will take place on September 17th.
🚀 Stay tuned for the official reveal of the Hypernova Smart Glasses.